TikTok data benchmark
TikTok creator benchmarks: Philippines home & living
Among 170 eligible public TikTok creator profiles in the Philippines tagged Home & Living, the median profile has 14,100 followers and 0.53% engagement. Average views are not available for this group.
n=170 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 10,525 | 14,100 | 23,175 |
| Engagement rate | 0.12% | 0.53% | 4.85% |
| Average views | Not available | Not available | Not available |
Other categories in the Philippines
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 600 | 17.5K | 0.67% | 10.3K |
| Beauty & Personal Care | 492 | 13K | 0.45% | 2.1K |
| Culture & Entertainment + Fashion & Style | 245 | 36.8K | 1.77% | 43.6K |
| Culture & Entertainment | 223 | 11.6K | 1.07% | 176.6K |
| Fashion & Style + Shopping | 178 | 21.6K | 0.86% | 23.6K |
| Beauty & Personal Care + Shopping | 173 | 11.2K | 0.38% | 1.9K |
| Fashion & Style | 164 | 18.9K | 1.29% | 32.2K |
| Beauty & Personal Care + Home & Living | 162 | 13.5K | 0.46% | 1.6K |
Home & living in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,620 | 13.2K | 0.51% | 2.4K |
| Malaysia | 166 | 10.6K | 0.64% | Not available |
| Indonesia | 154 | 9.6K | 1.52% | Not available |
| Brazil | 135 | 8.2K | 2.09% | Not available |
| United Kingdom | 117 | 9.6K | 4.61% | Not available |
| South Korea | 60 | 21K | 1.72% | Not available |
| Thailand | 55 | 14K | 22.63% | Not available |
| Germany | 49 | 10.5K | 12.65% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.