TikTok data benchmark
South Korea Culture & Entertainment + Sports & Outdoors TikTok creator benchmarks
Among 50 eligible public TikTok creator profiles in South Korea tagged Culture & Entertainment + Sports & Outdoors, the median profile has 18,450 followers, 4.41% engagement, and 55,520 average views.
n=50 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,847 | 18,450 | 41,275 |
| Engagement rate | 1.55% | 4.41% | 14.48% |
| Average views | 5,501 | 55,520 | 200,892 |
Other categories in South Korea
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 723 | 4.8K | 2.40% | 6.8K |
| Beauty & Personal Care + Fashion & Style | 707 | 8.5K | 2.76% | 9.1K |
| Beauty & Personal Care + Shopping | 598 | 6.6K | 0.43% | 1.6K |
| Culture & Entertainment + Idols & Fandom | 459 | 12K | 6.81% | 39.8K |
| Culture & Entertainment + Fashion & Style | 447 | 14.6K | 3.87% | 32.5K |
| Beauty & Personal Care + Home & Living | 262 | 4.4K | 4.16% | 4.7K |
| Fashion & Style + Shopping | 228 | 6K | 1.10% | 8.3K |
| Beauty | 189 | 5.6K | 1.86% | 4.3K |
Culture & Entertainment + Sports & Outdoors in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 2,047 | 12.9K | 1.16% | 13.8K |
| Japan | 260 | 6.7K | 8.43% | 48.5K |
| Mexico | 141 | 16.8K | 4.39% | 28.2K |
| United Kingdom | 140 | 11.6K | 5.91% | 22.5K |
| Brazil | 112 | 9.2K | 6.54% | 25.3K |
| Spain | 110 | 12.6K | 2.47% | 39.3K |
| Thailand | 87 | 23.4K | 13.56% | 91.6K |
| Philippines | 74 | 6.8K | 2.75% | 22.9K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.