TikTok data benchmark
TikTok creator benchmarks: Australia culture & entertainment + sports & outdoors
Among 69 eligible public TikTok creator profiles in Australia tagged Culture & Entertainment + Sports & Outdoors, the median profile has 39,500 followers, 3.18% engagement, and 19,436 average views.
n=69 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 17,500 | 39,500 | 48,700 |
| Engagement rate | 0.31% | 3.18% | 35.46% |
| Average views | 7,881 | 19,436 | 102,021 |
Other categories in Australia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 211 | 22.6K | 1.09% | 12.1K |
| Fashion & Style + Shopping | 200 | 28.6K | 0.87% | 9.4K |
| Culture & Entertainment + Fashion & Style | 106 | 36K | 0.94% | 5K |
| Culture & Entertainment | 99 | 39.2K | 1.39% | 20.4K |
| Fashion & Style | 87 | 17.4K | 1.24% | 11.6K |
| Culture & Entertainment + Travel & Tourism | 86 | 36.8K | 1.29% | 12K |
| Beauty & Personal Care | 83 | 15K | 0.71% | 12.4K |
| Fashion & Style + Home & Living | 71 | 11.5K | 1.84% | Not available |
Culture & entertainment + sports & outdoors in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,999 | 23.3K | 0.60% | 13.4K |
| Japan | 169 | 22K | 8.53% | Not available |
| United Kingdom | 135 | 32K | 5.15% | 67K |
| Mexico | 123 | 31.5K | 1.76% | 34.4K |
| Spain | 105 | 29.7K | 1.64% | 36.6K |
| Brazil | 97 | 32.6K | 9.60% | Not available |
| Thailand | 79 | 54.1K | 12.79% | Not available |
| France | 58 | 26.9K | 4.83% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.