TikTok data benchmark
Australia Culture & Entertainment + Sports & Outdoors TikTok creator benchmarks
Among 73 eligible public TikTok creator profiles in Australia tagged Culture & Entertainment + Sports & Outdoors, the median profile has 22,200 followers, 6.73% engagement, and 43,306 average views.
n=73 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 4,770 | 22,200 | 41,700 |
| Engagement rate | 1.08% | 6.73% | 28.05% |
| Average views | 5,587 | 43,306 | 333,524 |
Other categories in Australia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 316 | 5.1K | 2.91% | 11.1K |
| Fashion & Style + Shopping | 227 | 12.4K | 3.33% | 27.7K |
| Beauty & Personal Care | 143 | 4.3K | 2.72% | 12.3K |
| Culture & Entertainment + Fashion & Style | 124 | 17.1K | 3.17% | 42.5K |
| Fashion & Style | 118 | 8.1K | 3.38% | 8.8K |
| Fashion & Style + Home & Living | 116 | 5.7K | 3.10% | 5.5K |
| Culture & Entertainment + Travel & Tourism | 108 | 10.7K | 4.06% | 15.1K |
| Beauty & Personal Care + Home & Living | 96 | 2.5K | 4.86% | 12.4K |
Culture & Entertainment + Sports & Outdoors in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 2,047 | 12.9K | 1.16% | 13.8K |
| Japan | 260 | 6.7K | 8.43% | 48.5K |
| Mexico | 141 | 16.8K | 4.39% | 28.2K |
| United Kingdom | 140 | 11.6K | 5.91% | 22.5K |
| Brazil | 112 | 9.2K | 6.54% | 25.3K |
| Spain | 110 | 12.6K | 2.47% | 39.3K |
| Thailand | 87 | 23.4K | 13.56% | 91.6K |
| Philippines | 74 | 6.8K | 2.75% | 22.9K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.