TikTok data benchmark
TikTok creator benchmarks: Brazil culture & entertainment + sports & outdoors
Among 97 eligible public TikTok creator profiles in Brazil tagged Culture & Entertainment + Sports & Outdoors, the median profile has 32,600 followers and 9.60% engagement. Average views are not available for this group.
n=97 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 8,846 | 32,600 | 69,400 |
| Engagement rate | 1.28% | 9.60% | 47.44% |
| Average views | Not available | Not available | Not available |
Other categories in Brazil
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 370 | 16.7K | 1.31% | 9.1K |
| Beauty & Personal Care + Shopping | 286 | 8.9K | 0.58% | 2.3K |
| Culture & Entertainment + Fashion & Style | 144 | 28.1K | 2.27% | 17.1K |
| Home & Living | 135 | 8.2K | 2.09% | Not available |
| Beauty & Personal Care | 127 | 11.4K | 1.37% | 5.9K |
| Fashion & Style + Shopping | 113 | 18.7K | 0.72% | 12.2K |
| Culture & Entertainment | 106 | 27.4K | 4.14% | Not available |
| Lifestyle | 101 | 6.1K | 5.37% | Not available |
Culture & entertainment + sports & outdoors in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,999 | 23.3K | 0.60% | 13.4K |
| Japan | 169 | 22K | 8.53% | Not available |
| United Kingdom | 135 | 32K | 5.15% | 67K |
| Mexico | 123 | 31.5K | 1.76% | 34.4K |
| Spain | 105 | 29.7K | 1.64% | 36.6K |
| Thailand | 79 | 54.1K | 12.79% | Not available |
| Australia | 69 | 39.5K | 3.18% | 19.4K |
| France | 58 | 26.9K | 4.83% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.