TikTok data benchmark
TikTok creator benchmarks: South Korea fashion & style
Among 80 eligible public TikTok creator profiles in South Korea tagged Fashion & Style, the median profile has 20,700 followers, 2.37% engagement, and 24,520 average views.
n=80 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 10,196 | 20,700 | 58,275 |
| Engagement rate | 0.38% | 2.37% | 9.88% |
| Average views | 4,652 | 24,520 | 150,925 |
Other categories in South Korea
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 559 | 21.6K | 1.17% | 15.6K |
| Beauty & Personal Care + Shopping | 523 | 13.4K | 0.19% | 3.5K |
| Beauty & Personal Care | 521 | 16.5K | 0.70% | 12.1K |
| Culture & Entertainment + Idols & Fandom | 503 | 28.2K | 16.68% | 47.5K |
| Culture & Entertainment + Fashion & Style | 380 | 36.2K | 2.81% | 35.9K |
| Beauty & Personal Care + Home & Living | 162 | 14.3K | 1.22% | 2.1K |
| Fashion & Style + Shopping | 160 | 14.1K | 0.74% | 16K |
| Culture & Entertainment | 157 | 20.9K | 2.88% | 35.1K |
Fashion & style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,990 | 19.9K | 0.54% | 4K |
| United Kingdom | 205 | 17K | 3.75% | 14.8K |
| Philippines | 164 | 18.9K | 1.29% | 32.2K |
| Japan | 140 | 18.7K | 3.46% | 43.2K |
| Indonesia | 129 | 15.9K | 2.07% | Not available |
| Spain | 115 | 18.1K | 2.49% | Not available |
| France | 113 | 20.6K | 5.26% | Not available |
| Vietnam | 94 | 27.1K | 0.83% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.