TikTok data benchmark
TikTok creator benchmarks: Philippines fashion & style
Among 164 eligible public TikTok creator profiles in the Philippines tagged Fashion & Style, the median profile has 18,850 followers, 1.29% engagement, and 32,211 average views.
n=164 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 8,430 | 18,850 | 49,325 |
| Engagement rate | 0.22% | 1.29% | 11.66% |
| Average views | 5,273 | 32,211 | 139,735 |
Other categories in the Philippines
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 600 | 17.5K | 0.67% | 10.3K |
| Beauty & Personal Care | 492 | 13K | 0.45% | 2.1K |
| Culture & Entertainment + Fashion & Style | 245 | 36.8K | 1.77% | 43.6K |
| Culture & Entertainment | 223 | 11.6K | 1.07% | 176.6K |
| Fashion & Style + Shopping | 178 | 21.6K | 0.86% | 23.6K |
| Beauty & Personal Care + Shopping | 173 | 11.2K | 0.38% | 1.9K |
| Home & Living | 170 | 14.1K | 0.53% | Not available |
| Beauty & Personal Care + Home & Living | 162 | 13.5K | 0.46% | 1.6K |
Fashion & style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,990 | 19.9K | 0.54% | 4K |
| United Kingdom | 205 | 17K | 3.75% | 14.8K |
| Japan | 140 | 18.7K | 3.46% | 43.2K |
| Indonesia | 129 | 15.9K | 2.07% | Not available |
| Spain | 115 | 18.1K | 2.49% | Not available |
| France | 113 | 20.6K | 5.26% | Not available |
| Vietnam | 94 | 27.1K | 0.83% | Not available |
| Thailand | 92 | 26.7K | 10.32% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.