TikTok data benchmark
United States Fashion & Style TikTok creator benchmarks
Among 2,265 eligible public TikTok creator profiles in the United States tagged Fashion & Style, the median profile has 10,400 followers, 1.41% engagement, and 6,199 average views.
n=2,265 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 3,258 | 10,400 | 34,300 |
| Engagement rate | 0.33% | 1.41% | 6.47% |
| Average views | 1,056 | 6,199 | 65,099 |
Other categories in the United States
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 18,193 | 11.5K | 0.85% | 4.6K |
| Fashion & Style + Shopping | 8,698 | 10K | 0.30% | 3.6K |
| Beauty & Personal Care + Shopping | 8,400 | 7.6K | 0.19% | 1.4K |
| Culture & Entertainment + Fashion & Style | 6,177 | 14.9K | 0.82% | 8.1K |
| Culture & Entertainment + Relationships & Family | 5,839 | 11.2K | 0.65% | 3.8K |
| Beauty & Personal Care | 4,261 | 7.3K | 0.90% | 3.3K |
| Beauty & Personal Care + Health & Wellness | 4,078 | 9.5K | 0.22% | 2.7K |
| Fashion & Style + Home & Living | 3,281 | 5.6K | 1.61% | 2.6K |
Fashion & Style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United Kingdom | 282 | 6.7K | 5.87% | 13.7K |
| Philippines | 279 | 5K | 1.46% | 6.5K |
| Indonesia | 197 | 6.9K | 2.32% | 10.6K |
| Japan | 187 | 10.5K | 4.98% | 22.2K |
| Spain | 166 | 8.5K | 5.33% | 16.2K |
| France | 146 | 11.9K | 7.44% | 26.8K |
| South Korea | 132 | 6K | 2.58% | 8.5K |
| Brazil | 131 | 5.1K | 4.01% | 8.6K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.