TikTok data benchmark
TikTok creator benchmarks: United States fashion & style
Among 1,990 eligible public TikTok creator profiles in the United States tagged Fashion & Style, the median profile has 19,900 followers, 0.54% engagement, and 4,024 average views.
n=1,990 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 10,300 | 19,900 | 49,500 |
| Engagement rate | 0.13% | 0.54% | 2.52% |
| Average views | 913 | 4,024 | 27,291 |
Other categories in the United States
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 17,181 | 18.9K | 0.43% | 3.1K |
| Fashion & Style + Shopping | 8,603 | 15.9K | 0.14% | 2K |
| Beauty & Personal Care + Shopping | 7,842 | 12.8K | 0.09% | 1.1K |
| Culture & Entertainment + Fashion & Style | 6,122 | 22.2K | 0.47% | 6.2K |
| Culture & Entertainment + Relationships & Family | 5,823 | 16.8K | 0.39% | 4.7K |
| Beauty & Personal Care + Health & Wellness | 3,722 | 15K | 0.10% | 1.3K |
| Beauty & Personal Care | 3,659 | 14.9K | 0.30% | 1.9K |
| Home & Living + Shopping | 3,012 | 12K | 0.08% | 1.6K |
Fashion & style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United Kingdom | 205 | 17K | 3.75% | 14.8K |
| Philippines | 164 | 18.9K | 1.29% | 32.2K |
| Japan | 140 | 18.7K | 3.46% | 43.2K |
| Indonesia | 129 | 15.9K | 2.07% | Not available |
| Spain | 115 | 18.1K | 2.49% | Not available |
| France | 113 | 20.6K | 5.26% | Not available |
| Vietnam | 94 | 27.1K | 0.83% | Not available |
| Thailand | 92 | 26.7K | 10.32% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.