TikTok data benchmark
Japan Fashion & Style TikTok creator benchmarks
Among 187 eligible public TikTok creator profiles in Japan tagged Fashion & Style, the median profile has 10,500 followers, 4.98% engagement, and 22,216 average views.
n=187 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 3,296 | 10,500 | 27,450 |
| Engagement rate | 1.26% | 4.98% | 22.63% |
| Average views | 4,515 | 22,216 | 118,068 |
Other categories in Japan
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Culture & Entertainment + Fashion & Style | 880 | 14.6K | 6.96% | 36.8K |
| Beauty & Personal Care + Fashion & Style | 780 | 14.9K | 4.21% | 31.5K |
| Culture & Entertainment | 431 | 13.1K | 8.94% | 63.5K |
| Fashion & Style + Shopping | 429 | 8.5K | 5.23% | 62.3K |
| Culture & Entertainment + Idols & Fandom | 396 | 11.1K | 8.92% | 33.3K |
| Food & Drink | 275 | 11K | 6.37% | 70.5K |
| Culture & Entertainment + Travel & Tourism | 262 | 9.2K | 5.85% | 34.6K |
| Culture & Entertainment + Sports & Outdoors | 260 | 6.7K | 8.43% | 48.5K |
Fashion & Style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 2,265 | 10.4K | 1.41% | 6.2K |
| United Kingdom | 282 | 6.7K | 5.87% | 13.7K |
| Philippines | 279 | 5K | 1.46% | 6.5K |
| Indonesia | 197 | 6.9K | 2.32% | 10.6K |
| Spain | 166 | 8.5K | 5.33% | 16.2K |
| France | 146 | 11.9K | 7.44% | 26.8K |
| South Korea | 132 | 6K | 2.58% | 8.5K |
| Brazil | 131 | 5.1K | 4.01% | 8.6K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.