TikTok data benchmark
TikTok creator benchmarks: Japan fashion & style
Among 140 eligible public TikTok creator profiles in Japan tagged Fashion & Style, the median profile has 18,700 followers, 3.46% engagement, and 43,166 average views.
n=140 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 11,000 | 18,700 | 40,875 |
| Engagement rate | 0.90% | 3.46% | 26.65% |
| Average views | 15,530 | 43,166 | 96,738 |
Other categories in Japan
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Culture & Entertainment + Fashion & Style | 685 | 32.4K | 6.29% | 64.6K |
| Beauty & Personal Care + Fashion & Style | 629 | 29.2K | 3.46% | 39.7K |
| Culture & Entertainment | 334 | 31.6K | 11.93% | 109K |
| Fashion & Style + Shopping | 331 | 21.9K | 3.18% | 38.5K |
| Culture & Entertainment + Idols & Fandom | 289 | 27.2K | 8.68% | 72.7K |
| Culture & Entertainment + Travel & Tourism | 202 | 23.7K | 7.14% | 47.5K |
| Food & Drink | 196 | 34.4K | 6.64% | 125.3K |
| Culture & Entertainment + Sports & Outdoors | 169 | 22K | 8.53% | Not available |
Fashion & style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,990 | 19.9K | 0.54% | 4K |
| United Kingdom | 205 | 17K | 3.75% | 14.8K |
| Philippines | 164 | 18.9K | 1.29% | 32.2K |
| Indonesia | 129 | 15.9K | 2.07% | Not available |
| Spain | 115 | 18.1K | 2.49% | Not available |
| France | 113 | 20.6K | 5.26% | Not available |
| Vietnam | 94 | 27.1K | 0.83% | Not available |
| Thailand | 92 | 26.7K | 10.32% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.