TikTok data benchmark
TikTok creator benchmarks: Malaysia beauty & personal care + shopping
Among 78 eligible public TikTok creator profiles in Malaysia tagged Beauty & Personal Care + Shopping, the median profile has 9,718 followers, 0.27% engagement, and 1,891 average views.
n=78 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 6,839 | 9,718 | 41,400 |
| Engagement rate | 0.06% | 0.27% | 1.07% |
| Average views | 579 | 1,891 | 9,194 |
Other categories in Malaysia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 269 | 12.6K | 0.28% | 3.7K |
| Beauty & Personal Care + Fashion & Style | 255 | 15.3K | 0.84% | 10.5K |
| Home & Living | 166 | 10.6K | 0.64% | Not available |
| Food & Drink | 130 | 20.9K | 1.59% | 54.1K |
| Beauty & Personal Care + Home & Living | 116 | 11.5K | 0.43% | 3.1K |
| Culture & Entertainment | 89 | 13.3K | 1.16% | Not available |
| Fashion & Style + Shopping | 81 | 12.2K | 0.72% | 16.2K |
| Fashion & Style + Home & Living | 78 | 12.3K | 0.85% | Not available |
Beauty & personal care + shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 7,842 | 12.8K | 0.09% | 1.1K |
| South Korea | 523 | 13.4K | 0.19% | 3.5K |
| Brazil | 286 | 8.9K | 0.58% | 2.3K |
| United Kingdom | 209 | 22.1K | 0.57% | 10.2K |
| Mexico | 187 | 14.2K | 0.27% | 1.4K |
| Philippines | 173 | 11.2K | 0.38% | 1.9K |
| Spain | 172 | 12.5K | 0.23% | 2.7K |
| Indonesia | 141 | 12.7K | 0.49% | 8.6K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.