TikTok data benchmark
TikTok creator benchmarks: Malaysia fashion & style + shopping
Among 81 eligible public TikTok creator profiles in Malaysia tagged Fashion & Style + Shopping, the median profile has 12,200 followers, 0.72% engagement, and 16,211 average views.
n=81 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 7,463 | 12,200 | 58,100 |
| Engagement rate | 0.17% | 0.72% | 11.14% |
| Average views | 5,506 | 16,211 | 92,786 |
Other categories in Malaysia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 269 | 12.6K | 0.28% | 3.7K |
| Beauty & Personal Care + Fashion & Style | 255 | 15.3K | 0.84% | 10.5K |
| Home & Living | 166 | 10.6K | 0.64% | Not available |
| Food & Drink | 130 | 20.9K | 1.59% | 54.1K |
| Beauty & Personal Care + Home & Living | 116 | 11.5K | 0.43% | 3.1K |
| Culture & Entertainment | 89 | 13.3K | 1.16% | Not available |
| Beauty & Personal Care + Shopping | 78 | 9.7K | 0.27% | 1.9K |
| Fashion & Style + Home & Living | 78 | 12.3K | 0.85% | Not available |
Fashion & style + shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 8,603 | 15.9K | 0.14% | 2K |
| United Kingdom | 337 | 24K | 1.40% | 12.8K |
| Japan | 331 | 21.9K | 3.18% | 38.5K |
| Spain | 280 | 19.1K | 1.07% | 6.5K |
| Mexico | 237 | 22.2K | 0.37% | 4K |
| Australia | 200 | 28.6K | 0.87% | 9.4K |
| Philippines | 178 | 21.6K | 0.86% | 23.6K |
| Thailand | 177 | 19.3K | 2.36% | 13.5K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.