TikTok data benchmark
Nigeria Culture & Entertainment + Relationships & Family TikTok creator benchmarks
Among 32 eligible public TikTok creator profiles in Nigeria tagged Culture & Entertainment + Relationships & Family, the median profile has 6,296 followers, 2.24% engagement, and 1,379 average views.
n=32 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,468 | 6,296 | 28,650 |
| Engagement rate | 0.48% | 2.24% | 4.37% |
| Average views | 289 | 1,379 | 77,369 |
Other categories in Nigeria
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 586 | 1.8K | 3.43% | 784 |
| Beauty & Personal Care | 464 | 2.4K | 2.39% | 3.2K |
| Beauty & Personal Care + Shopping | 297 | 1.3K | 2.37% | 844 |
| Beauty & Personal Care + Home & Living | 234 | 1.7K | 3.74% | 1.4K |
| Fashion & Style + Home & Living | 176 | 1.6K | 3.44% | 650 |
| Beauty & Personal Care + Fashion & Style + Home & Living | 155 | 1.7K | 3.00% | 578 |
| Home & Living | 117 | 1.4K | 2.50% | 600 |
| Beauty & Personal Care + Health & Wellness | 116 | 3.5K | 1.83% | 5.1K |
Culture & Entertainment + Relationships & Family in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 5,839 | 11.2K | 0.65% | 3.8K |
| Philippines | 228 | 5.1K | 1.57% | 11.1K |
| Mexico | 219 | 12.6K | 0.89% | 8.9K |
| Japan | 155 | 32.4K | 9.28% | 248.4K |
| United Kingdom | 117 | 12K | 7.52% | 75.5K |
| Brazil | 109 | 9.3K | 2.22% | 2.8K |
| Indonesia | 106 | 13.9K | 2.93% | 62K |
| Thailand | 105 | 24.5K | 10.21% | 124K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.