TikTok data benchmark
TikTok creator benchmarks: Brazil culture & entertainment + relationships & family
Among 80 eligible public TikTok creator profiles in Brazil tagged Culture & Entertainment + Relationships & Family, the median profile has 20,800 followers and 3.57% engagement. Average views are not available for this group.
n=80 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 9,387 | 20,800 | 87,775 |
| Engagement rate | 0.36% | 3.57% | 30.86% |
| Average views | Not available | Not available | Not available |
Other categories in Brazil
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 370 | 16.7K | 1.31% | 9.1K |
| Beauty & Personal Care + Shopping | 286 | 8.9K | 0.58% | 2.3K |
| Culture & Entertainment + Fashion & Style | 144 | 28.1K | 2.27% | 17.1K |
| Home & Living | 135 | 8.2K | 2.09% | Not available |
| Beauty & Personal Care | 127 | 11.4K | 1.37% | 5.9K |
| Fashion & Style + Shopping | 113 | 18.7K | 0.72% | 12.2K |
| Culture & Entertainment | 106 | 27.4K | 4.14% | Not available |
| Lifestyle | 101 | 6.1K | 5.37% | Not available |
Culture & entertainment + relationships & family in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 5,823 | 16.8K | 0.39% | 4.7K |
| Mexico | 216 | 19.1K | 0.53% | 5.3K |
| Japan | 149 | 60.6K | 12.64% | 315.8K |
| Philippines | 129 | 9.7K | 2.98% | Not available |
| United Kingdom | 126 | 21K | 1.96% | 36.6K |
| Thailand | 116 | 28.6K | 18.08% | Not available |
| Spain | 99 | 36.8K | 1.10% | Not available |
| South Korea | 92 | 31K | 2.34% | 82K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.