TikTok data benchmark
TikTok creator benchmarks: South Korea home & living
Among 60 eligible public TikTok creator profiles in South Korea tagged Home & Living, the median profile has 20,950 followers and 1.72% engagement. Average views are not available for this group.
n=60 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 12,850 | 20,950 | 33,700 |
| Engagement rate | 0.73% | 1.72% | 17.80% |
| Average views | Not available | Not available | Not available |
Other categories in South Korea
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 559 | 21.6K | 1.17% | 15.6K |
| Beauty & Personal Care + Shopping | 523 | 13.4K | 0.19% | 3.5K |
| Beauty & Personal Care | 521 | 16.5K | 0.70% | 12.1K |
| Culture & Entertainment + Idols & Fandom | 503 | 28.2K | 16.68% | 47.5K |
| Culture & Entertainment + Fashion & Style | 380 | 36.2K | 2.81% | 35.9K |
| Beauty & Personal Care + Home & Living | 162 | 14.3K | 1.22% | 2.1K |
| Fashion & Style + Shopping | 160 | 14.1K | 0.74% | 16K |
| Culture & Entertainment | 157 | 20.9K | 2.88% | 35.1K |
Home & living in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,620 | 13.2K | 0.51% | 2.4K |
| Philippines | 170 | 14.1K | 0.53% | Not available |
| Malaysia | 166 | 10.6K | 0.64% | Not available |
| Indonesia | 154 | 9.6K | 1.52% | Not available |
| Brazil | 135 | 8.2K | 2.09% | Not available |
| United Kingdom | 117 | 9.6K | 4.61% | Not available |
| Thailand | 55 | 14K | 22.63% | Not available |
| Germany | 49 | 10.5K | 12.65% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.