TikTok data benchmark
Russia Culture & Entertainment TikTok creator benchmarks
Among 88 eligible public TikTok creator profiles in Russia tagged Culture & Entertainment, the median profile has 48,500 followers, 0.28% engagement, and 19,489 average views.
n=88 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 46,875 | 48,500 | 206,325 |
| Engagement rate | 0.09% | 0.28% | 3.53% |
| Average views | 1,300 | 19,489 | 912,497 |
Other categories in Russia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 72 | 25.6K | 2.35% | 26.8K |
| Beauty & Personal Care | 54 | 14.6K | 1.94% | 64.5K |
| Culture & Entertainment + Relationships & Family | 50 | 46.5K | 3.09% | 63.5K |
| Culture & Entertainment + Fashion & Style | 47 | 48K | 4.07% | 127.8K |
| Beauty & Personal Care + Shopping | 41 | 14.9K | 6.10% | 92.5K |
| Culture & Entertainment + Sports & Outdoors | 35 | 46.4K | 2.74% | 31K |
| Fashion & Style + Shopping | 32 | 24.2K | 0.85% | 38K |
| Gaming | 31 | 47.3K | 0.16% | 11K |
Culture & Entertainment in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 2,493 | 13.7K | 1.15% | 8.8K |
| Japan | 431 | 13.1K | 8.94% | 63.5K |
| Philippines | 345 | 5.5K | 0.95% | 5.8K |
| Thailand | 242 | 23.1K | 8.28% | 66.4K |
| Mexico | 220 | 22.3K | 2.57% | 40.8K |
| South Korea | 163 | 14.5K | 5.60% | 45.7K |
| United Kingdom | 162 | 12.7K | 4.96% | 25.9K |
| Brazil | 138 | 9.6K | 3.89% | 18.9K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.