TikTok data benchmark
TikTok creator benchmarks: Russia beauty & personal care + fashion & style
Among 62 eligible public TikTok creator profiles in Russia tagged Beauty & Personal Care + Fashion & Style, the median profile has 47,650 followers, 2.28% engagement, and 50,808 average views.
n=62 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 22,350 | 47,650 | 133,400 |
| Engagement rate | 0.36% | 2.28% | 11.40% |
| Average views | 5,325 | 50,808 | 305,661 |
Other categories in Russia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Culture & Entertainment | 105 | 48.5K | 0.33% | 30.6K |
| Beauty & Personal Care | 47 | 30K | 0.96% | 9.1K |
| Culture & Entertainment + Relationships & Family | 46 | 47.5K | 0.78% | Not available |
| Culture & Entertainment + Fashion & Style | 45 | 49.7K | 1.30% | Not available |
| Culture & Entertainment + Sports & Outdoors | 40 | 47K | 1.82% | Not available |
| Beauty & Personal Care + Shopping | 35 | 33.5K | 2.62% | Not available |
| Culture & Entertainment + Gaming | 32 | 48.4K | 0.15% | Not available |
| Gaming | 32 | 47.3K | 0.17% | Not available |
Beauty & personal care + fashion & style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 17,181 | 18.9K | 0.43% | 3.1K |
| Thailand | 682 | 37.2K | 4.04% | 35.2K |
| Japan | 629 | 29.2K | 3.46% | 39.7K |
| United Kingdom | 623 | 21.3K | 1.47% | 17.3K |
| Philippines | 600 | 17.5K | 0.67% | 10.3K |
| South Korea | 559 | 21.6K | 1.17% | 15.6K |
| Mexico | 418 | 20.2K | 0.65% | 3.6K |
| Indonesia | 406 | 19.9K | 0.91% | 5.4K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.