TikTok data benchmark
Russia Culture & Entertainment + Sports & Outdoors TikTok creator benchmarks
Among 35 eligible public TikTok creator profiles in Russia tagged Culture & Entertainment + Sports & Outdoors, the median profile has 46,400 followers, 2.74% engagement, and 31,002 average views.
n=35 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 24,650 | 46,400 | 49,200 |
| Engagement rate | 0.43% | 2.74% | 10.81% |
| Average views | 9,350 | 31,002 | 200,101 |
Other categories in Russia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Culture & Entertainment | 88 | 48.5K | 0.28% | 19.5K |
| Beauty & Personal Care + Fashion & Style | 72 | 25.6K | 2.35% | 26.8K |
| Beauty & Personal Care | 54 | 14.6K | 1.94% | 64.5K |
| Culture & Entertainment + Relationships & Family | 50 | 46.5K | 3.09% | 63.5K |
| Culture & Entertainment + Fashion & Style | 47 | 48K | 4.07% | 127.8K |
| Beauty & Personal Care + Shopping | 41 | 14.9K | 6.10% | 92.5K |
| Fashion & Style + Shopping | 32 | 24.2K | 0.85% | 38K |
| Gaming | 31 | 47.3K | 0.16% | 11K |
Culture & Entertainment + Sports & Outdoors in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 2,047 | 12.9K | 1.16% | 13.8K |
| Japan | 260 | 6.7K | 8.43% | 48.5K |
| Mexico | 141 | 16.8K | 4.39% | 28.2K |
| United Kingdom | 140 | 11.6K | 5.91% | 22.5K |
| Brazil | 112 | 9.2K | 6.54% | 25.3K |
| Spain | 110 | 12.6K | 2.47% | 39.3K |
| Thailand | 87 | 23.4K | 13.56% | 91.6K |
| Philippines | 74 | 6.8K | 2.75% | 22.9K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.