TikTok data benchmark
TikTok creator benchmarks: Russia beauty & personal care
Among 47 eligible public TikTok creator profiles in Russia tagged Beauty & Personal Care, the median profile has 30,000 followers, 0.96% engagement, and 9,091 average views.
n=47 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 13,350 | 30,000 | 55,500 |
| Engagement rate | 0.30% | 0.96% | 9.45% |
| Average views | 1,809 | 9,091 | 113,764 |
Other categories in Russia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Culture & Entertainment | 105 | 48.5K | 0.33% | 30.6K |
| Beauty & Personal Care + Fashion & Style | 62 | 47.7K | 2.28% | 50.8K |
| Culture & Entertainment + Relationships & Family | 46 | 47.5K | 0.78% | Not available |
| Culture & Entertainment + Fashion & Style | 45 | 49.7K | 1.30% | Not available |
| Culture & Entertainment + Sports & Outdoors | 40 | 47K | 1.82% | Not available |
| Beauty & Personal Care + Shopping | 35 | 33.5K | 2.62% | Not available |
| Culture & Entertainment + Gaming | 32 | 48.4K | 0.15% | Not available |
| Gaming | 32 | 47.3K | 0.17% | Not available |
Beauty & personal care in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 3,659 | 14.9K | 0.30% | 1.9K |
| South Korea | 521 | 16.5K | 0.70% | 12.1K |
| Philippines | 492 | 13K | 0.45% | 2.1K |
| Indonesia | 460 | 16.3K | 0.77% | 5.6K |
| United Kingdom | 375 | 14K | 1.01% | 4.9K |
| Malaysia | 269 | 12.6K | 0.28% | 3.7K |
| Thailand | 198 | 26.2K | 2.79% | 60K |
| Nigeria | 181 | 12.3K | 1.10% | 7.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.