TikTok data benchmark
TikTok creator benchmarks: Russia beauty & personal care + shopping
Among 35 eligible public TikTok creator profiles in Russia tagged Beauty & Personal Care + Shopping, the median profile has 33,500 followers and 2.62% engagement. Average views are not available for this group.
n=35 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 16,950 | 33,500 | 169,300 |
| Engagement rate | 1.23% | 2.62% | 25.12% |
| Average views | Not available | Not available | Not available |
Other categories in Russia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Culture & Entertainment | 105 | 48.5K | 0.33% | 30.6K |
| Beauty & Personal Care + Fashion & Style | 62 | 47.7K | 2.28% | 50.8K |
| Beauty & Personal Care | 47 | 30K | 0.96% | 9.1K |
| Culture & Entertainment + Relationships & Family | 46 | 47.5K | 0.78% | Not available |
| Culture & Entertainment + Fashion & Style | 45 | 49.7K | 1.30% | Not available |
| Culture & Entertainment + Sports & Outdoors | 40 | 47K | 1.82% | Not available |
| Culture & Entertainment + Gaming | 32 | 48.4K | 0.15% | Not available |
| Gaming | 32 | 47.3K | 0.17% | Not available |
Beauty & personal care + shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 7,842 | 12.8K | 0.09% | 1.1K |
| South Korea | 523 | 13.4K | 0.19% | 3.5K |
| Brazil | 286 | 8.9K | 0.58% | 2.3K |
| United Kingdom | 209 | 22.1K | 0.57% | 10.2K |
| Mexico | 187 | 14.2K | 0.27% | 1.4K |
| Philippines | 173 | 11.2K | 0.38% | 1.9K |
| Spain | 172 | 12.5K | 0.23% | 2.7K |
| Indonesia | 141 | 12.7K | 0.49% | 8.6K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.