TikTok data benchmark
Russia Beauty & Personal Care + Shopping TikTok creator benchmarks
Among 41 eligible public TikTok creator profiles in Russia tagged Beauty & Personal Care + Shopping, the median profile has 14,900 followers, 6.10% engagement, and 92,500 average views.
n=41 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,277 | 14,900 | 63,200 |
| Engagement rate | 1.38% | 6.10% | 14.96% |
| Average views | 2,569 | 92,500 | 412,072 |
Other categories in Russia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Culture & Entertainment | 88 | 48.5K | 0.28% | 19.5K |
| Beauty & Personal Care + Fashion & Style | 72 | 25.6K | 2.35% | 26.8K |
| Beauty & Personal Care | 54 | 14.6K | 1.94% | 64.5K |
| Culture & Entertainment + Relationships & Family | 50 | 46.5K | 3.09% | 63.5K |
| Culture & Entertainment + Fashion & Style | 47 | 48K | 4.07% | 127.8K |
| Culture & Entertainment + Sports & Outdoors | 35 | 46.4K | 2.74% | 31K |
| Fashion & Style + Shopping | 32 | 24.2K | 0.85% | 38K |
| Gaming | 31 | 47.3K | 0.16% | 11K |
Beauty & Personal Care + Shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 8,400 | 7.6K | 0.19% | 1.4K |
| South Korea | 598 | 6.6K | 0.43% | 1.6K |
| Brazil | 366 | 5.7K | 1.85% | 5.5K |
| Nigeria | 297 | 1.3K | 2.37% | 844 |
| Philippines | 270 | 5.1K | 0.92% | 10K |
| United Kingdom | 222 | 7.9K | 1.95% | 11.5K |
| Indonesia | 220 | 3.6K | 1.45% | 14.6K |
| Spain | 200 | 6.1K | 0.64% | 4.7K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.