TikTok data benchmark
Thailand Culture & Entertainment + Health & Wellness TikTok creator benchmarks
Among 30 eligible public TikTok creator profiles in Thailand tagged Culture & Entertainment + Health & Wellness, the median profile has 10,247 followers, 4.94% engagement, and 24,761 average views.
n=30 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 3,150 | 10,247 | 54,500 |
| Engagement rate | 1.14% | 4.94% | 14.10% |
| Average views | 3,846 | 24,761 | 278,645 |
Other categories in Thailand
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 713 | 27.8K | 4.69% | 69.9K |
| Culture & Entertainment + Fashion & Style | 405 | 21.4K | 7.10% | 58.8K |
| Culture & Entertainment | 242 | 23.1K | 8.28% | 66.4K |
| Fashion & Style + Shopping | 215 | 12K | 3.29% | 23K |
| Beauty & Personal Care | 211 | 20.7K | 3.59% | 89.8K |
| Culture & Entertainment + Travel & Tourism | 204 | 15.3K | 6.22% | 60.7K |
| Beauty | 172 | 50.4K | 1.04% | 70.6K |
| Food & Drink | 150 | 24.7K | 9.35% | 159.5K |
Culture & Entertainment + Health & Wellness in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,866 | 11.7K | 0.53% | 3.3K |
| Mexico | 48 | 22.6K | 0.94% | 7.4K |
| United Kingdom | 37 | 12.8K | 4.93% | 13.9K |
| Spain | 32 | 23.4K | 1.42% | 41K |
| Japan | 32 | 13.7K | 5.35% | 49.6K |
| Philippines | 32 | 3.9K | 0.96% | 6.4K |
| South Korea | 30 | 15.6K | 3.10% | 25K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.