TikTok data benchmark
Philippines Culture & Entertainment + Health & Wellness TikTok creator benchmarks
Among 32 eligible public TikTok creator profiles in the Philippines tagged Culture & Entertainment + Health & Wellness, the median profile has 3,915 followers, 0.96% engagement, and 6,387 average views.
n=32 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,258 | 3,915 | 47,900 |
| Engagement rate | 0.32% | 0.96% | 3.85% |
| Average views | 375 | 6,387 | 150,121 |
Other categories in the Philippines
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 1,133 | 4.3K | 1.24% | 5.3K |
| Beauty & Personal Care | 936 | 3.8K | 1.27% | 6.2K |
| Home & Living | 389 | 2.3K | 0.98% | 2.3K |
| Beauty & Personal Care + Home & Living | 379 | 2.3K | 1.19% | 3.1K |
| Culture & Entertainment + Fashion & Style | 379 | 6.2K | 1.77% | 12.1K |
| Culture & Entertainment | 345 | 5.5K | 0.95% | 5.8K |
| Fashion & Style + Home & Living | 303 | 1.8K | 1.23% | 2.2K |
| Fashion & Style | 279 | 5K | 1.46% | 6.5K |
Culture & Entertainment + Health & Wellness in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,866 | 11.7K | 0.53% | 3.3K |
| Mexico | 48 | 22.6K | 0.94% | 7.4K |
| United Kingdom | 37 | 12.8K | 4.93% | 13.9K |
| Spain | 32 | 23.4K | 1.42% | 41K |
| Japan | 32 | 13.7K | 5.35% | 49.6K |
| South Korea | 30 | 15.6K | 3.10% | 25K |
| Thailand | 30 | 10.2K | 4.94% | 24.8K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.