TikTok data benchmark
Japan Culture & Entertainment + Health & Wellness TikTok creator benchmarks
Among 32 eligible public TikTok creator profiles in Japan tagged Culture & Entertainment + Health & Wellness, the median profile has 13,650 followers, 5.35% engagement, and 49,621 average views.
n=32 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 3,922 | 13,650 | 55,950 |
| Engagement rate | 0.97% | 5.35% | 14.94% |
| Average views | 25,181 | 49,621 | 228,774 |
Other categories in Japan
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Culture & Entertainment + Fashion & Style | 880 | 14.6K | 6.96% | 36.8K |
| Beauty & Personal Care + Fashion & Style | 780 | 14.9K | 4.21% | 31.5K |
| Culture & Entertainment | 431 | 13.1K | 8.94% | 63.5K |
| Fashion & Style + Shopping | 429 | 8.5K | 5.23% | 62.3K |
| Culture & Entertainment + Idols & Fandom | 396 | 11.1K | 8.92% | 33.3K |
| Food & Drink | 275 | 11K | 6.37% | 70.5K |
| Culture & Entertainment + Travel & Tourism | 262 | 9.2K | 5.85% | 34.6K |
| Culture & Entertainment + Sports & Outdoors | 260 | 6.7K | 8.43% | 48.5K |
Culture & Entertainment + Health & Wellness in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,866 | 11.7K | 0.53% | 3.3K |
| Mexico | 48 | 22.6K | 0.94% | 7.4K |
| United Kingdom | 37 | 12.8K | 4.93% | 13.9K |
| Spain | 32 | 23.4K | 1.42% | 41K |
| Philippines | 32 | 3.9K | 0.96% | 6.4K |
| South Korea | 30 | 15.6K | 3.10% | 25K |
| Thailand | 30 | 10.2K | 4.94% | 24.8K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.