TikTok data benchmark
South Korea Culture & Entertainment + Health & Wellness TikTok creator benchmarks
Among 30 eligible public TikTok creator profiles in South Korea tagged Culture & Entertainment + Health & Wellness, the median profile has 15,600 followers, 3.10% engagement, and 24,987 average views.
n=30 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 6,259 | 15,600 | 24,825 |
| Engagement rate | 1.19% | 3.10% | 20.07% |
| Average views | 3,100 | 24,987 | 176,426 |
Other categories in South Korea
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 723 | 4.8K | 2.40% | 6.8K |
| Beauty & Personal Care + Fashion & Style | 707 | 8.5K | 2.76% | 9.1K |
| Beauty & Personal Care + Shopping | 598 | 6.6K | 0.43% | 1.6K |
| Culture & Entertainment + Idols & Fandom | 459 | 12K | 6.81% | 39.8K |
| Culture & Entertainment + Fashion & Style | 447 | 14.6K | 3.87% | 32.5K |
| Beauty & Personal Care + Home & Living | 262 | 4.4K | 4.16% | 4.7K |
| Fashion & Style + Shopping | 228 | 6K | 1.10% | 8.3K |
| Beauty | 189 | 5.6K | 1.86% | 4.3K |
Culture & Entertainment + Health & Wellness in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,866 | 11.7K | 0.53% | 3.3K |
| Mexico | 48 | 22.6K | 0.94% | 7.4K |
| United Kingdom | 37 | 12.8K | 4.93% | 13.9K |
| Spain | 32 | 23.4K | 1.42% | 41K |
| Japan | 32 | 13.7K | 5.35% | 49.6K |
| Philippines | 32 | 3.9K | 0.96% | 6.4K |
| Thailand | 30 | 10.2K | 4.94% | 24.8K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.