TikTok data benchmark
Thailand Food & Drink + Health & Wellness TikTok creator benchmarks
Among 30 eligible public TikTok creator profiles in Thailand tagged Food & Drink + Health & Wellness, the median profile has 17,900 followers, 3.22% engagement, and 86,274 average views.
n=30 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 10,425 | 17,900 | 36,400 |
| Engagement rate | 0.73% | 3.22% | 10.25% |
| Average views | 30,623 | 86,274 | 232,380 |
Other categories in Thailand
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 713 | 27.8K | 4.69% | 69.9K |
| Culture & Entertainment + Fashion & Style | 405 | 21.4K | 7.10% | 58.8K |
| Culture & Entertainment | 242 | 23.1K | 8.28% | 66.4K |
| Fashion & Style + Shopping | 215 | 12K | 3.29% | 23K |
| Beauty & Personal Care | 211 | 20.7K | 3.59% | 89.8K |
| Culture & Entertainment + Travel & Tourism | 204 | 15.3K | 6.22% | 60.7K |
| Beauty | 172 | 50.4K | 1.04% | 70.6K |
| Food & Drink | 150 | 24.7K | 9.35% | 159.5K |
Food & Drink + Health & Wellness in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 2,201 | 9.1K | 0.24% | 1.6K |
| Mexico | 48 | 10.2K | 0.36% | 7.9K |
| United Kingdom | 44 | 5.2K | 3.25% | 27.3K |
| Japan | 41 | 12.6K | 13.31% | 175.3K |
| Spain | 40 | 11.7K | 0.57% | 24.2K |
| Philippines | 40 | 3.8K | 2.12% | 12.1K |
| South Korea | 36 | 5.5K | 1.32% | 25.7K |
| China | 34 | 6.7K | 0.06% | 1.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.