TikTok data benchmark
Philippines Food & Drink + Health & Wellness TikTok creator benchmarks
Among 40 eligible public TikTok creator profiles in the Philippines tagged Food & Drink + Health & Wellness, the median profile has 3,763 followers, 2.12% engagement, and 12,087 average views.
n=40 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,670 | 3,763 | 10,350 |
| Engagement rate | 0.56% | 2.12% | 5.28% |
| Average views | 1,987 | 12,087 | 43,415 |
Other categories in the Philippines
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 1,133 | 4.3K | 1.24% | 5.3K |
| Beauty & Personal Care | 936 | 3.8K | 1.27% | 6.2K |
| Home & Living | 389 | 2.3K | 0.98% | 2.3K |
| Beauty & Personal Care + Home & Living | 379 | 2.3K | 1.19% | 3.1K |
| Culture & Entertainment + Fashion & Style | 379 | 6.2K | 1.77% | 12.1K |
| Culture & Entertainment | 345 | 5.5K | 0.95% | 5.8K |
| Fashion & Style + Home & Living | 303 | 1.8K | 1.23% | 2.2K |
| Fashion & Style | 279 | 5K | 1.46% | 6.5K |
Food & Drink + Health & Wellness in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 2,201 | 9.1K | 0.24% | 1.6K |
| Mexico | 48 | 10.2K | 0.36% | 7.9K |
| United Kingdom | 44 | 5.2K | 3.25% | 27.3K |
| Japan | 41 | 12.6K | 13.31% | 175.3K |
| Spain | 40 | 11.7K | 0.57% | 24.2K |
| South Korea | 36 | 5.5K | 1.32% | 25.7K |
| China | 34 | 6.7K | 0.06% | 1.3K |
| Thailand | 30 | 17.9K | 3.22% | 86.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.