TikTok data benchmark
China Food & Drink + Health & Wellness TikTok creator benchmarks
Among 34 eligible public TikTok creator profiles in China tagged Food & Drink + Health & Wellness, the median profile has 6,691 followers, 0.06% engagement, and 1,275 average views.
n=34 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 5,124 | 6,691 | 14,150 |
| Engagement rate | 0.04% | 0.06% | 0.12% |
| Average views | 321 | 1,275 | 6,902 |
Other categories in China
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 113 | 14.4K | 1.75% | 13K |
| Beauty & Personal Care + Shopping | 77 | 6.2K | 0.14% | 1.4K |
| Fashion & Style + Shopping | 71 | 5.6K | 0.11% | 890 |
| Culture & Entertainment + Fashion & Style | 64 | 17.9K | 2.85% | 18.5K |
| Home & Living + Shopping | 55 | 7.5K | 0.10% | 1.5K |
| Culture & Entertainment + Travel & Tourism | 50 | 9.4K | 1.80% | 11.6K |
| Beauty & Personal Care + Health & Wellness | 36 | 6.6K | 0.30% | 6.9K |
| Beauty & Personal Care | 34 | 7.8K | 1.96% | 6.4K |
Food & Drink + Health & Wellness in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 2,201 | 9.1K | 0.24% | 1.6K |
| Mexico | 48 | 10.2K | 0.36% | 7.9K |
| United Kingdom | 44 | 5.2K | 3.25% | 27.3K |
| Japan | 41 | 12.6K | 13.31% | 175.3K |
| Spain | 40 | 11.7K | 0.57% | 24.2K |
| Philippines | 40 | 3.8K | 2.12% | 12.1K |
| South Korea | 36 | 5.5K | 1.32% | 25.7K |
| Thailand | 30 | 17.9K | 3.22% | 86.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.