TikTok data benchmark
South Korea Food & Drink + Health & Wellness TikTok creator benchmarks
Among 36 eligible public TikTok creator profiles in South Korea tagged Food & Drink + Health & Wellness, the median profile has 5,451 followers, 1.32% engagement, and 25,722 average views.
n=36 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,304 | 5,451 | 17,625 |
| Engagement rate | 0.16% | 1.32% | 13.14% |
| Average views | 673 | 25,722 | 180,421 |
Other categories in South Korea
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 723 | 4.8K | 2.40% | 6.8K |
| Beauty & Personal Care + Fashion & Style | 707 | 8.5K | 2.76% | 9.1K |
| Beauty & Personal Care + Shopping | 598 | 6.6K | 0.43% | 1.6K |
| Culture & Entertainment + Idols & Fandom | 459 | 12K | 6.81% | 39.8K |
| Culture & Entertainment + Fashion & Style | 447 | 14.6K | 3.87% | 32.5K |
| Beauty & Personal Care + Home & Living | 262 | 4.4K | 4.16% | 4.7K |
| Fashion & Style + Shopping | 228 | 6K | 1.10% | 8.3K |
| Beauty | 189 | 5.6K | 1.86% | 4.3K |
Food & Drink + Health & Wellness in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 2,201 | 9.1K | 0.24% | 1.6K |
| Mexico | 48 | 10.2K | 0.36% | 7.9K |
| United Kingdom | 44 | 5.2K | 3.25% | 27.3K |
| Japan | 41 | 12.6K | 13.31% | 175.3K |
| Spain | 40 | 11.7K | 0.57% | 24.2K |
| Philippines | 40 | 3.8K | 2.12% | 12.1K |
| China | 34 | 6.7K | 0.06% | 1.3K |
| Thailand | 30 | 17.9K | 3.22% | 86.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.