TikTok data benchmark
Vietnam Culture & Entertainment + Food & Drink TikTok creator benchmarks
Among 38 eligible public TikTok creator profiles in Vietnam tagged Culture & Entertainment + Food & Drink, the median profile has 13,000 followers, 2.88% engagement, and 82,335 average views.
n=38 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,938 | 13,000 | 68,050 |
| Engagement rate | 0.60% | 2.88% | 11.76% |
| Average views | 14,063 | 82,335 | 144,572 |
Other categories in Vietnam
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty | 509 | 2.2K | 1.70% | 13K |
| Beauty & Personal Care | 296 | 5.2K | 1.26% | 21.2K |
| Beauty & Personal Care + Fashion & Style | 294 | 15.4K | 2.78% | 22.9K |
| Beauty + Beauty & Personal Care | 209 | 5.2K | 2.10% | 15.4K |
| Lifestyle | 200 | 1.5K | 1.55% | 1.3K |
| Culture & Entertainment + Fashion & Style | 155 | 15.2K | 3.32% | 28.3K |
| Fashion & Style + Shopping | 148 | 11.7K | 1.29% | 13.9K |
| Fashion & Style | 125 | 11.3K | 1.41% | 14.4K |
Culture & Entertainment + Food & Drink in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,554 | 10.8K | 0.68% | 4.3K |
| Japan | 175 | 9.5K | 5.68% | 59.4K |
| Philippines | 104 | 6K | 0.99% | 12K |
| Thailand | 80 | 25.6K | 8.54% | 164.5K |
| Mexico | 76 | 15K | 1.55% | 18.8K |
| South Korea | 74 | 11K | 3.26% | 34K |
| Indonesia | 64 | 10.1K | 3.66% | 21.2K |
| United Kingdom | 50 | 4.2K | 7.02% | 26.4K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.