TikTok data benchmark
TikTok creator benchmarks: Vietnam culture & entertainment + travel & tourism
Among 50 eligible public TikTok creator profiles in Vietnam tagged Culture & Entertainment + Travel & Tourism, the median profile has 21,500 followers and 5.82% engagement. Average views are not available for this group.
n=50 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 10,800 | 21,500 | 136,525 |
| Engagement rate | 0.46% | 5.82% | 15.45% |
| Average views | Not available | Not available | Not available |
Other categories in Vietnam
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty (alternate tag) | 244 | 24K | 1.24% | 22.7K |
| Beauty & Personal Care + Fashion & Style | 232 | 33.3K | 2.03% | 39.2K |
| Beauty & Personal Care | 179 | 18K | 0.65% | 10.3K |
| Beauty (alternate tag) + Beauty & Personal Care | 137 | 16.1K | 0.79% | 15.7K |
| Culture & Entertainment + Fashion & Style | 135 | 42.2K | 4.16% | 50.6K |
| Fashion & Style + Shopping | 107 | 23.3K | 0.54% | Not available |
| Fashion & Style | 94 | 27.1K | 0.83% | Not available |
| Beauty & Personal Care + Shopping | 91 | 15.7K | 0.54% | Not available |
Culture & entertainment + travel & tourism in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,856 | 16K | 0.38% | 4.1K |
| Japan | 202 | 23.7K | 7.14% | 47.5K |
| Thailand | 177 | 26K | 10.31% | Not available |
| Philippines | 141 | 15K | 4.26% | Not available |
| United Kingdom | 140 | 18.1K | 2.95% | 26.2K |
| Mexico | 140 | 15.4K | 0.80% | 6.6K |
| Indonesia | 113 | 23.7K | 2.62% | 24.7K |
| South Korea | 111 | 20.3K | 2.26% | 32.4K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.