TikTok data benchmark
TikTok creator benchmarks: Australia fashion & style
Among 87 eligible public TikTok creator profiles in Australia tagged Fashion & Style, the median profile has 17,400 followers, 1.24% engagement, and 11,636 average views.
n=87 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 10,850 | 17,400 | 36,650 |
| Engagement rate | 0.52% | 1.24% | 6.81% |
| Average views | 2,545 | 11,636 | 39,097 |
Other categories in Australia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 211 | 22.6K | 1.09% | 12.1K |
| Fashion & Style + Shopping | 200 | 28.6K | 0.87% | 9.4K |
| Culture & Entertainment + Fashion & Style | 106 | 36K | 0.94% | 5K |
| Culture & Entertainment | 99 | 39.2K | 1.39% | 20.4K |
| Culture & Entertainment + Travel & Tourism | 86 | 36.8K | 1.29% | 12K |
| Beauty & Personal Care | 83 | 15K | 0.71% | 12.4K |
| Fashion & Style + Home & Living | 71 | 11.5K | 1.84% | Not available |
| Culture & Entertainment + Sports & Outdoors | 69 | 39.5K | 3.18% | 19.4K |
Fashion & style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,990 | 19.9K | 0.54% | 4K |
| United Kingdom | 205 | 17K | 3.75% | 14.8K |
| Philippines | 164 | 18.9K | 1.29% | 32.2K |
| Japan | 140 | 18.7K | 3.46% | 43.2K |
| Indonesia | 129 | 15.9K | 2.07% | Not available |
| Spain | 115 | 18.1K | 2.49% | Not available |
| France | 113 | 20.6K | 5.26% | Not available |
| Vietnam | 94 | 27.1K | 0.83% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.