TikTok data benchmark
TikTok creator benchmarks: Australia beauty & personal care + fashion & style
Among 211 eligible public TikTok creator profiles in Australia tagged Beauty & Personal Care + Fashion & Style, the median profile has 22,600 followers, 1.09% engagement, and 12,115 average views.
n=211 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 9,534 | 22,600 | 47,150 |
| Engagement rate | 0.43% | 1.09% | 3.34% |
| Average views | 1,715 | 12,115 | 60,185 |
Other categories in Australia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Fashion & Style + Shopping | 200 | 28.6K | 0.87% | 9.4K |
| Culture & Entertainment + Fashion & Style | 106 | 36K | 0.94% | 5K |
| Culture & Entertainment | 99 | 39.2K | 1.39% | 20.4K |
| Fashion & Style | 87 | 17.4K | 1.24% | 11.6K |
| Culture & Entertainment + Travel & Tourism | 86 | 36.8K | 1.29% | 12K |
| Beauty & Personal Care | 83 | 15K | 0.71% | 12.4K |
| Fashion & Style + Home & Living | 71 | 11.5K | 1.84% | Not available |
| Culture & Entertainment + Sports & Outdoors | 69 | 39.5K | 3.18% | 19.4K |
Beauty & personal care + fashion & style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 17,181 | 18.9K | 0.43% | 3.1K |
| Thailand | 682 | 37.2K | 4.04% | 35.2K |
| Japan | 629 | 29.2K | 3.46% | 39.7K |
| United Kingdom | 623 | 21.3K | 1.47% | 17.3K |
| Philippines | 600 | 17.5K | 0.67% | 10.3K |
| South Korea | 559 | 21.6K | 1.17% | 15.6K |
| Mexico | 418 | 20.2K | 0.65% | 3.6K |
| Indonesia | 406 | 19.9K | 0.91% | 5.4K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.