TikTok data benchmark
TikTok creator benchmarks: Australia culture & entertainment
Among 99 eligible public TikTok creator profiles in Australia tagged Culture & Entertainment, the median profile has 39,200 followers, 1.39% engagement, and 20,435 average views.
n=99 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 33,550 | 39,200 | 47,200 |
| Engagement rate | 0.32% | 1.39% | 8.44% |
| Average views | 3,293 | 20,435 | 150,520 |
Other categories in Australia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 211 | 22.6K | 1.09% | 12.1K |
| Fashion & Style + Shopping | 200 | 28.6K | 0.87% | 9.4K |
| Culture & Entertainment + Fashion & Style | 106 | 36K | 0.94% | 5K |
| Fashion & Style | 87 | 17.4K | 1.24% | 11.6K |
| Culture & Entertainment + Travel & Tourism | 86 | 36.8K | 1.29% | 12K |
| Beauty & Personal Care | 83 | 15K | 0.71% | 12.4K |
| Fashion & Style + Home & Living | 71 | 11.5K | 1.84% | Not available |
| Culture & Entertainment + Sports & Outdoors | 69 | 39.5K | 3.18% | 19.4K |
Culture & entertainment in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 2,300 | 23.7K | 0.62% | 15.1K |
| Japan | 334 | 31.6K | 11.93% | 109K |
| Thailand | 244 | 45.6K | 12.51% | 30.2K |
| Philippines | 223 | 11.6K | 1.07% | 176.6K |
| Mexico | 205 | 36.3K | 1.49% | 14.4K |
| United Kingdom | 162 | 36.9K | 3.32% | 15.2K |
| South Korea | 157 | 20.9K | 2.88% | 35.1K |
| Brazil | 106 | 27.4K | 4.14% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.