TikTok data benchmark
Australia TikTok creator benchmarks
Across 4,513 eligible public TikTok creator profiles in Australia, the median profile has 8,355 followers, 3.31% engagement, and 22,020 average views.
n=4,513 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,292 | 8,355 | 36,500 |
| Engagement rate | 0.90% | 3.31% | 14.24% |
| Average views | 2,635 | 22,020 | 128,607 |
Eligible categories in Australia
31 groups currently clear the 30-profile publication floor.
- Beauty & Personal Care + Fashion & Stylen=316
- Fashion & Style + Shoppingn=227
- Beauty & Personal Caren=143
- Culture & Entertainment + Fashion & Stylen=124
- Fashion & Stylen=118
- Fashion & Style + Home & Livingn=116
- Culture & Entertainment + Travel & Tourismn=108
- Beauty & Personal Care + Home & Livingn=96
- Culture & Entertainmentn=84
- Food & Drinkn=83
- Business & Finance + Reviews & Recommendationsn=78
- Culture & Entertainment + Sports & Outdoorsn=73
- Beauty & Personal Care + Shoppingn=70
- Culture & Entertainment + Relationships & Familyn=61
- Beauty & Personal Care + Fashion & Style + Home & Livingn=60
- Business & Financen=56
- Home & Livingn=55
- Business & Finance + Home & Livingn=49
- Business & Finance + News & Median=48
- Business & Finance + Education & Learningn=47
- Fashion & Style + Health & Wellnessn=46
- Food & Drink + Travel & Tourismn=43
- Food & Drink + Reviews & Recommendationsn=42
- Beauty & Personal Care + Health & Wellnessn=39
- Culture & Entertainment + Food & Drinkn=39
- Automotiven=38
- Fashion & Style + Travel & Tourismn=36
- Travel & Tourismn=36
- Food & Drink + Home & Livingn=33
- Fashion & Style + Relationships & Familyn=32
- Food & Drink + Shoppingn=32
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.