TikTok data benchmark
Brazil Fashion & Style + Health & Wellness TikTok creator benchmarks
Among 46 eligible public TikTok creator profiles in Brazil tagged Fashion & Style + Health & Wellness, the median profile has 4,175 followers, 3.22% engagement, and 3,496 average views.
n=46 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,236 | 4,175 | 9,363 |
| Engagement rate | 1.37% | 3.22% | 9.27% |
| Average views | 763 | 3,496 | 10,557 |
Other categories in Brazil
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Lifestyle | 584 | 1.2K | 3.71% | 2K |
| Beauty & Personal Care + Fashion & Style | 531 | 6.2K | 2.59% | 4.7K |
| Beauty & Personal Care + Shopping | 366 | 5.7K | 1.85% | 5.5K |
| Home & Living | 333 | 3.7K | 2.66% | 2.2K |
| Fashion + Lifestyle | 224 | 1.2K | 3.84% | 1.5K |
| Home & Living + Lifestyle | 205 | 1.6K | 3.17% | 1.7K |
| Beauty & Personal Care | 199 | 5.3K | 2.80% | 7K |
| Lifestyle + Other | 192 | 1.3K | 3.43% | 2.1K |
Fashion & Style + Health & Wellness in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,902 | 13.8K | 0.60% | 6.2K |
| United Kingdom | 74 | 9.2K | 4.47% | 44.7K |
| Mexico | 58 | 12.4K | 1.24% | 6.6K |
| South Korea | 52 | 11.8K | 4.44% | 16.3K |
| Philippines | 51 | 12.1K | 1.67% | 15.2K |
| Thailand | 51 | 17.7K | 13.29% | 65.6K |
| Japan | 47 | 6K | 8.48% | 64.4K |
| Australia | 46 | 6K | 4.14% | 18.6K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.