TikTok data benchmark
Australia Fashion & Style + Health & Wellness TikTok creator benchmarks
Among 46 eligible public TikTok creator profiles in Australia tagged Fashion & Style + Health & Wellness, the median profile has 5,957 followers, 4.14% engagement, and 18,642 average views.
n=46 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,483 | 5,957 | 18,250 |
| Engagement rate | 1.74% | 4.14% | 11.67% |
| Average views | 2,667 | 18,642 | 166,354 |
Other categories in Australia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 316 | 5.1K | 2.91% | 11.1K |
| Fashion & Style + Shopping | 227 | 12.4K | 3.33% | 27.7K |
| Beauty & Personal Care | 143 | 4.3K | 2.72% | 12.3K |
| Culture & Entertainment + Fashion & Style | 124 | 17.1K | 3.17% | 42.5K |
| Fashion & Style | 118 | 8.1K | 3.38% | 8.8K |
| Fashion & Style + Home & Living | 116 | 5.7K | 3.10% | 5.5K |
| Culture & Entertainment + Travel & Tourism | 108 | 10.7K | 4.06% | 15.1K |
| Beauty & Personal Care + Home & Living | 96 | 2.5K | 4.86% | 12.4K |
Fashion & Style + Health & Wellness in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,902 | 13.8K | 0.60% | 6.2K |
| United Kingdom | 74 | 9.2K | 4.47% | 44.7K |
| Mexico | 58 | 12.4K | 1.24% | 6.6K |
| South Korea | 52 | 11.8K | 4.44% | 16.3K |
| Philippines | 51 | 12.1K | 1.67% | 15.2K |
| Thailand | 51 | 17.7K | 13.29% | 65.6K |
| Japan | 47 | 6K | 8.48% | 64.4K |
| Brazil | 46 | 4.2K | 3.22% | 3.5K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.