TikTok data benchmark
Brazil Food & Drink + Home & Living TikTok creator benchmarks
Among 77 eligible public TikTok creator profiles in Brazil tagged Food & Drink + Home & Living, the median profile has 3,998 followers, 2.00% engagement, and 2,471 average views.
n=77 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,421 | 3,998 | 8,793 |
| Engagement rate | 0.69% | 2.00% | 5.76% |
| Average views | 513 | 2,471 | 25,017 |
Other categories in Brazil
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Lifestyle | 584 | 1.2K | 3.71% | 2K |
| Beauty & Personal Care + Fashion & Style | 531 | 6.2K | 2.59% | 4.7K |
| Beauty & Personal Care + Shopping | 366 | 5.7K | 1.85% | 5.5K |
| Home & Living | 333 | 3.7K | 2.66% | 2.2K |
| Fashion + Lifestyle | 224 | 1.2K | 3.84% | 1.5K |
| Home & Living + Lifestyle | 205 | 1.6K | 3.17% | 1.7K |
| Beauty & Personal Care | 199 | 5.3K | 2.80% | 7K |
| Lifestyle + Other | 192 | 1.3K | 3.43% | 2.1K |
Food & Drink + Home & Living in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,993 | 6.2K | 0.67% | 1.6K |
| Philippines | 126 | 2.4K | 1.60% | 6.2K |
| Malaysia | 125 | 3.2K | 1.04% | 1.3K |
| United Kingdom | 102 | 3.6K | 3.27% | 12.3K |
| Indonesia | 98 | 3.4K | 1.23% | 7.2K |
| South Korea | 71 | 7.3K | 2.93% | 5.5K |
| Japan | 57 | 17.8K | 4.01% | 47.9K |
| Canada | 55 | 1.8K | 2.86% | 7.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.