TikTok data benchmark
Indonesia Food & Drink + Home & Living TikTok creator benchmarks
Among 98 eligible public TikTok creator profiles in Indonesia tagged Food & Drink + Home & Living, the median profile has 3,425 followers, 1.23% engagement, and 7,152 average views.
n=98 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,436 | 3,425 | 14,850 |
| Engagement rate | 0.51% | 1.23% | 4.52% |
| Average views | 478 | 7,152 | 63,903 |
Other categories in Indonesia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 760 | 4.2K | 1.74% | 15.6K |
| Beauty & Personal Care + Fashion & Style | 686 | 5.4K | 1.56% | 7.4K |
| Lifestyle | 375 | 1.3K | 1.76% | 3.1K |
| Beauty | 294 | 8.7K | 0.86% | 14.6K |
| Home & Living | 292 | 4.1K | 1.52% | 4.8K |
| Beauty & Personal Care + Home & Living | 229 | 2.9K | 2.11% | 10.6K |
| Beauty & Personal Care + Shopping | 220 | 3.6K | 1.45% | 14.6K |
| Fashion & Style + Shopping | 208 | 10.7K | 1.73% | 23.7K |
Food & Drink + Home & Living in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,993 | 6.2K | 0.67% | 1.6K |
| Philippines | 126 | 2.4K | 1.60% | 6.2K |
| Malaysia | 125 | 3.2K | 1.04% | 1.3K |
| United Kingdom | 102 | 3.6K | 3.27% | 12.3K |
| Brazil | 77 | 4K | 2.00% | 2.5K |
| South Korea | 71 | 7.3K | 2.93% | 5.5K |
| Japan | 57 | 17.8K | 4.01% | 47.9K |
| Canada | 55 | 1.8K | 2.86% | 7.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.