TikTok data benchmark
Japan Food & Drink + Home & Living TikTok creator benchmarks
Among 57 eligible public TikTok creator profiles in Japan tagged Food & Drink + Home & Living, the median profile has 17,800 followers, 4.01% engagement, and 47,914 average views.
n=57 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 3,007 | 17,800 | 48,800 |
| Engagement rate | 1.04% | 4.01% | 7.70% |
| Average views | 4,217 | 47,914 | 275,750 |
Other categories in Japan
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Culture & Entertainment + Fashion & Style | 880 | 14.6K | 6.96% | 36.8K |
| Beauty & Personal Care + Fashion & Style | 780 | 14.9K | 4.21% | 31.5K |
| Culture & Entertainment | 431 | 13.1K | 8.94% | 63.5K |
| Fashion & Style + Shopping | 429 | 8.5K | 5.23% | 62.3K |
| Culture & Entertainment + Idols & Fandom | 396 | 11.1K | 8.92% | 33.3K |
| Food & Drink | 275 | 11K | 6.37% | 70.5K |
| Culture & Entertainment + Travel & Tourism | 262 | 9.2K | 5.85% | 34.6K |
| Culture & Entertainment + Sports & Outdoors | 260 | 6.7K | 8.43% | 48.5K |
Food & Drink + Home & Living in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,993 | 6.2K | 0.67% | 1.6K |
| Philippines | 126 | 2.4K | 1.60% | 6.2K |
| Malaysia | 125 | 3.2K | 1.04% | 1.3K |
| United Kingdom | 102 | 3.6K | 3.27% | 12.3K |
| Indonesia | 98 | 3.4K | 1.23% | 7.2K |
| Brazil | 77 | 4K | 2.00% | 2.5K |
| South Korea | 71 | 7.3K | 2.93% | 5.5K |
| Canada | 55 | 1.8K | 2.86% | 7.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.