TikTok data benchmark
TikTok creator benchmarks: Japan food & drink + home & living
Among 41 eligible public TikTok creator profiles in Japan tagged Food & Drink + Home & Living, the median profile has 30,400 followers and 4.01% engagement. Average views are not available for this group.
n=41 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 20,100 | 30,400 | 91,000 |
| Engagement rate | 0.48% | 4.01% | 7.67% |
| Average views | Not available | Not available | Not available |
Other categories in Japan
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Culture & Entertainment + Fashion & Style | 685 | 32.4K | 6.29% | 64.6K |
| Beauty & Personal Care + Fashion & Style | 629 | 29.2K | 3.46% | 39.7K |
| Culture & Entertainment | 334 | 31.6K | 11.93% | 109K |
| Fashion & Style + Shopping | 331 | 21.9K | 3.18% | 38.5K |
| Culture & Entertainment + Idols & Fandom | 289 | 27.2K | 8.68% | 72.7K |
| Culture & Entertainment + Travel & Tourism | 202 | 23.7K | 7.14% | 47.5K |
| Food & Drink | 196 | 34.4K | 6.64% | 125.3K |
| Culture & Entertainment + Sports & Outdoors | 169 | 22K | 8.53% | Not available |
Food & drink + home & living in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,594 | 13.7K | 0.24% | 1.9K |
| Indonesia | 56 | 15.5K | 0.77% | Not available |
| United Kingdom | 53 | 15.8K | 1.21% | Not available |
| Philippines | 52 | 17.3K | 0.61% | Not available |
| Malaysia | 50 | 11.2K | 0.53% | Not available |
| South Korea | 47 | 20.4K | 0.86% | Not available |
| Brazil | 35 | 9.3K | 1.11% | Not available |
| Mexico | 33 | 13.5K | 0.27% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.