TikTok data benchmark
Malaysia Food & Drink + Home & Living TikTok creator benchmarks
Among 125 eligible public TikTok creator profiles in Malaysia tagged Food & Drink + Home & Living, the median profile has 3,166 followers, 1.04% engagement, and 1,291 average views.
n=125 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,449 | 3,166 | 8,589 |
| Engagement rate | 0.54% | 1.04% | 2.22% |
| Average views | 458 | 1,291 | 26,849 |
Other categories in Malaysia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 548 | 4.2K | 0.78% | 7K |
| Beauty & Personal Care + Fashion & Style | 512 | 4.4K | 1.55% | 6.9K |
| Home & Living | 361 | 3.5K | 1.25% | 4.8K |
| Beauty & Personal Care + Home & Living | 234 | 4.5K | 0.92% | 4.7K |
| Lifestyle | 192 | 4.2K | 1.62% | 6.6K |
| Food & Drink | 187 | 8.1K | 1.99% | 21.6K |
| Fashion & Style + Home & Living | 177 | 3.3K | 1.66% | 4K |
| Culture & Entertainment | 138 | 6.3K | 1.88% | 14.1K |
Food & Drink + Home & Living in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,993 | 6.2K | 0.67% | 1.6K |
| Philippines | 126 | 2.4K | 1.60% | 6.2K |
| United Kingdom | 102 | 3.6K | 3.27% | 12.3K |
| Indonesia | 98 | 3.4K | 1.23% | 7.2K |
| Brazil | 77 | 4K | 2.00% | 2.5K |
| South Korea | 71 | 7.3K | 2.93% | 5.5K |
| Japan | 57 | 17.8K | 4.01% | 47.9K |
| Canada | 55 | 1.8K | 2.86% | 7.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.