TikTok data benchmark
Canada Beauty & Personal Care + Fashion & Style + Home & Living TikTok creator benchmarks
Among 45 eligible public TikTok creator profiles in Canada tagged Beauty & Personal Care + Fashion & Style + Home & Living, the median profile has 2,205 followers, 4.52% engagement, and 7,445 average views.
n=45 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,405 | 2,205 | 4,461 |
| Engagement rate | 1.93% | 4.52% | 10.05% |
| Average views | 1,384 | 7,445 | 27,241 |
Other categories in Canada
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 225 | 6.7K | 3.34% | 15.3K |
| Beauty & Personal Care | 169 | 3.7K | 3.16% | 13.4K |
| Beauty & Personal Care + Home & Living | 112 | 3.5K | 2.35% | 6.9K |
| Fashion & Style + Home & Living | 82 | 3.1K | 5.48% | 8.7K |
| Fashion & Style + Shopping | 80 | 8.8K | 3.63% | 22.9K |
| Beauty & Personal Care + Shopping | 62 | 4.4K | 2.37% | 14.2K |
| Culture & Entertainment + Fashion & Style | 61 | 10.5K | 4.83% | 25.1K |
| Home & Living | 57 | 3.2K | 1.75% | 7.5K |
Beauty & Personal Care + Fashion & Style + Home & Living in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,567 | 4.4K | 1.56% | 1.7K |
| Philippines | 214 | 2.1K | 0.88% | 1.4K |
| Nigeria | 155 | 1.7K | 3.00% | 578 |
| United Kingdom | 152 | 3.5K | 3.17% | 5.4K |
| Malaysia | 112 | 3.6K | 1.21% | 4.3K |
| South Korea | 96 | 4.5K | 3.15% | 3.5K |
| Indonesia | 93 | 2.7K | 1.45% | 4.6K |
| Brazil | 77 | 3.2K | 2.44% | 1.7K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.