TikTok data benchmark
TikTok creator benchmarks: Beauty & personal care + culture & entertainment + fashion & style by country
Across 3,748 eligible public TikTok creator profiles tagged Beauty & Personal Care + Culture & Entertainment + Fashion & Style, the median profile has 18,400 followers, 0.52% engagement, and 3,419 average views.
n=3,748 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 9,800 | 18,400 | 55,000 |
| Engagement rate | 0.20% | 0.52% | 1.57% |
| Average views | 793 | 3,419 | 33,005 |
Eligible countries for beauty & personal care + culture & entertainment + fashion & style
10 groups currently clear the 30-profile publication floor.
Component categories: Beauty & Personal Care · Culture & Entertainment · Fashion & Style
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.