TikTok data benchmark
TikTok creator benchmarks: Philippines beauty & personal care + culture & entertainment + fashion & style
Among 66 eligible public TikTok creator profiles in the Philippines tagged Beauty & Personal Care + Culture & Entertainment + Fashion & Style, the median profile has 22,200 followers and 0.46% engagement. Average views are not available for this group.
n=66 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 8,239 | 22,200 | 83,850 |
| Engagement rate | 0.16% | 0.46% | 3.96% |
| Average views | Not available | Not available | Not available |
Other categories in the Philippines
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 600 | 17.5K | 0.67% | 10.3K |
| Beauty & Personal Care | 492 | 13K | 0.45% | 2.1K |
| Culture & Entertainment + Fashion & Style | 245 | 36.8K | 1.77% | 43.6K |
| Culture & Entertainment | 223 | 11.6K | 1.07% | 176.6K |
| Fashion & Style + Shopping | 178 | 21.6K | 0.86% | 23.6K |
| Beauty & Personal Care + Shopping | 173 | 11.2K | 0.38% | 1.9K |
| Home & Living | 170 | 14.1K | 0.53% | Not available |
| Fashion & Style | 164 | 18.9K | 1.29% | 32.2K |
Beauty & personal care + culture & entertainment + fashion & style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 2,794 | 16.4K | 0.42% | 2.7K |
| Japan | 93 | 29.5K | 5.13% | Not available |
| Thailand | 83 | 42.8K | 6.98% | Not available |
| Mexico | 81 | 19.1K | 0.63% | 4.5K |
| South Korea | 65 | 31.7K | 1.77% | 14.3K |
| United Kingdom | 47 | 23K | 1.54% | Not available |
| Brazil | 42 | 9.4K | 2.42% | Not available |
| Spain | 39 | 42.2K | 1.69% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.