TikTok data benchmark
Spain Beauty & Personal Care + Culture & Entertainment + Fashion & Style TikTok creator benchmarks
Among 41 eligible public TikTok creator profiles in Spain tagged Beauty & Personal Care + Culture & Entertainment + Fashion & Style, the median profile has 15,700 followers, 3.21% engagement, and 29,787 average views.
n=41 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 4,534 | 15,700 | 50,400 |
| Engagement rate | 0.41% | 3.21% | 9.15% |
| Average views | 1,995 | 29,787 | 260,616 |
Other categories in Spain
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 343 | 12K | 2.73% | 16.4K |
| Fashion & Style + Shopping | 286 | 12.9K | 1.79% | 24.2K |
| Beauty & Personal Care + Shopping | 200 | 6.1K | 0.64% | 4.7K |
| Fashion & Style | 166 | 8.5K | 5.33% | 16.2K |
| Culture & Entertainment + Fashion & Style | 159 | 13K | 3.16% | 21K |
| Beauty & Personal Care | 112 | 4.8K | 3.27% | 15K |
| Culture & Entertainment + Sports & Outdoors | 110 | 12.6K | 2.47% | 39.3K |
| Beauty & Personal Care + Health & Wellness | 109 | 10.2K | 0.37% | 8.3K |
Beauty & Personal Care + Culture & Entertainment + Fashion & Style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 2,901 | 11.8K | 0.64% | 3.2K |
| Philippines | 119 | 5.2K | 0.93% | 5.1K |
| Japan | 116 | 15.8K | 5.01% | 34.3K |
| Mexico | 90 | 14.9K | 0.87% | 5.2K |
| Thailand | 81 | 27.6K | 6.97% | 86.7K |
| South Korea | 77 | 15.7K | 2.39% | 16.4K |
| Brazil | 63 | 6.4K | 2.59% | 3.6K |
| United Kingdom | 59 | 12.5K | 4.94% | 14.9K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.