TikTok data benchmark
TikTok creator benchmarks: Japan beauty & personal care + culture & entertainment + fashion & style
Among 93 eligible public TikTok creator profiles in Japan tagged Beauty & Personal Care + Culture & Entertainment + Fashion & Style, the median profile has 29,500 followers and 5.13% engagement. Average views are not available for this group.
n=93 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 11,900 | 29,500 | 82,400 |
| Engagement rate | 1.57% | 5.13% | 18.67% |
| Average views | Not available | Not available | Not available |
Other categories in Japan
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Culture & Entertainment + Fashion & Style | 685 | 32.4K | 6.29% | 64.6K |
| Beauty & Personal Care + Fashion & Style | 629 | 29.2K | 3.46% | 39.7K |
| Culture & Entertainment | 334 | 31.6K | 11.93% | 109K |
| Fashion & Style + Shopping | 331 | 21.9K | 3.18% | 38.5K |
| Culture & Entertainment + Idols & Fandom | 289 | 27.2K | 8.68% | 72.7K |
| Culture & Entertainment + Travel & Tourism | 202 | 23.7K | 7.14% | 47.5K |
| Food & Drink | 196 | 34.4K | 6.64% | 125.3K |
| Culture & Entertainment + Sports & Outdoors | 169 | 22K | 8.53% | Not available |
Beauty & personal care + culture & entertainment + fashion & style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 2,794 | 16.4K | 0.42% | 2.7K |
| Thailand | 83 | 42.8K | 6.98% | Not available |
| Mexico | 81 | 19.1K | 0.63% | 4.5K |
| Philippines | 66 | 22.2K | 0.46% | Not available |
| South Korea | 65 | 31.7K | 1.77% | 14.3K |
| United Kingdom | 47 | 23K | 1.54% | Not available |
| Brazil | 42 | 9.4K | 2.42% | Not available |
| Spain | 39 | 42.2K | 1.69% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.