TikTok data benchmark
TikTok creator benchmarks: Thailand beauty & personal care + culture & entertainment + fashion & style
Among 83 eligible public TikTok creator profiles in Thailand tagged Beauty & Personal Care + Culture & Entertainment + Fashion & Style, the median profile has 42,800 followers and 6.98% engagement. Average views are not available for this group.
n=83 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 18,900 | 42,800 | 225,050 |
| Engagement rate | 1.03% | 6.98% | 39.10% |
| Average views | Not available | Not available | Not available |
Other categories in Thailand
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 682 | 37.2K | 4.04% | 35.2K |
| Culture & Entertainment + Fashion & Style | 367 | 44.7K | 10.84% | 41.4K |
| Culture & Entertainment | 244 | 45.6K | 12.51% | 30.2K |
| Beauty & Personal Care | 198 | 26.2K | 2.79% | 60K |
| Culture & Entertainment + Travel & Tourism | 177 | 26K | 10.31% | Not available |
| Fashion & Style + Shopping | 177 | 19.3K | 2.36% | 13.5K |
| Beauty (alternate tag) | 172 | 57.1K | 0.68% | 27K |
| Food & Drink | 136 | 37.7K | 7.97% | Not available |
Beauty & personal care + culture & entertainment + fashion & style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 2,794 | 16.4K | 0.42% | 2.7K |
| Japan | 93 | 29.5K | 5.13% | Not available |
| Mexico | 81 | 19.1K | 0.63% | 4.5K |
| Philippines | 66 | 22.2K | 0.46% | Not available |
| South Korea | 65 | 31.7K | 1.77% | 14.3K |
| United Kingdom | 47 | 23K | 1.54% | Not available |
| Brazil | 42 | 9.4K | 2.42% | Not available |
| Spain | 39 | 42.2K | 1.69% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.