TikTok data benchmark
TikTok creator benchmarks: United Kingdom beauty & personal care + culture & entertainment + fashion & style
Among 47 eligible public TikTok creator profiles in the United Kingdom tagged Beauty & Personal Care + Culture & Entertainment + Fashion & Style, the median profile has 23,000 followers and 1.54% engagement. Average views are not available for this group.
n=47 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 13,250 | 23,000 | 87,750 |
| Engagement rate | 0.60% | 1.54% | 21.18% |
| Average views | Not available | Not available | Not available |
Other categories in the United Kingdom
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 623 | 21.3K | 1.47% | 17.3K |
| Beauty & Personal Care | 375 | 14K | 1.01% | 4.9K |
| Fashion & Style + Shopping | 337 | 24K | 1.40% | 12.8K |
| Beauty & Personal Care + Home & Living | 221 | 12.5K | 1.10% | 3.2K |
| Beauty & Personal Care + Shopping | 209 | 22.1K | 0.57% | 10.2K |
| Fashion & Style | 205 | 17K | 3.75% | 14.8K |
| Culture & Entertainment | 162 | 36.9K | 3.32% | 15.2K |
| Culture & Entertainment + Fashion & Style | 162 | 32.3K | 3.71% | 43.1K |
Beauty & personal care + culture & entertainment + fashion & style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 2,794 | 16.4K | 0.42% | 2.7K |
| Japan | 93 | 29.5K | 5.13% | Not available |
| Thailand | 83 | 42.8K | 6.98% | Not available |
| Mexico | 81 | 19.1K | 0.63% | 4.5K |
| Philippines | 66 | 22.2K | 0.46% | Not available |
| South Korea | 65 | 31.7K | 1.77% | 14.3K |
| Brazil | 42 | 9.4K | 2.42% | Not available |
| Spain | 39 | 42.2K | 1.69% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.