TikTok data benchmark
United Kingdom Beauty & Personal Care + Culture & Entertainment + Fashion & Style TikTok creator benchmarks
Among 59 eligible public TikTok creator profiles in the United Kingdom tagged Beauty & Personal Care + Culture & Entertainment + Fashion & Style, the median profile has 12,500 followers, 4.94% engagement, and 14,943 average views.
n=59 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,867 | 12,500 | 35,900 |
| Engagement rate | 0.98% | 4.94% | 18.29% |
| Average views | 4,320 | 14,943 | 137,684 |
Other categories in the United Kingdom
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 807 | 5.8K | 4.43% | 14.4K |
| Beauty & Personal Care | 540 | 4.4K | 3.73% | 12K |
| Beauty & Personal Care + Home & Living | 411 | 3.4K | 2.83% | 5.5K |
| Fashion & Style + Shopping | 405 | 9.6K | 4.82% | 21.6K |
| Fashion & Style | 282 | 6.7K | 5.87% | 13.7K |
| Fashion & Style + Home & Living | 263 | 3.8K | 3.58% | 7.7K |
| Beauty & Personal Care + Shopping | 222 | 7.9K | 1.95% | 11.5K |
| Home & Living | 215 | 3.9K | 3.70% | 7.1K |
Beauty & Personal Care + Culture & Entertainment + Fashion & Style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 2,901 | 11.8K | 0.64% | 3.2K |
| Philippines | 119 | 5.2K | 0.93% | 5.1K |
| Japan | 116 | 15.8K | 5.01% | 34.3K |
| Mexico | 90 | 14.9K | 0.87% | 5.2K |
| Thailand | 81 | 27.6K | 6.97% | 86.7K |
| South Korea | 77 | 15.7K | 2.39% | 16.4K |
| Brazil | 63 | 6.4K | 2.59% | 3.6K |
| Indonesia | 52 | 5.7K | 2.55% | 4.4K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.