TikTok data benchmark
TikTok creator benchmarks: Brazil beauty & personal care + culture & entertainment + fashion & style
Among 42 eligible public TikTok creator profiles in Brazil tagged Beauty & Personal Care + Culture & Entertainment + Fashion & Style, the median profile has 9,432 followers and 2.42% engagement. Average views are not available for this group.
n=42 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 6,891 | 9,432 | 20,400 |
| Engagement rate | 0.63% | 2.42% | 17.99% |
| Average views | Not available | Not available | Not available |
Other categories in Brazil
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 370 | 16.7K | 1.31% | 9.1K |
| Beauty & Personal Care + Shopping | 286 | 8.9K | 0.58% | 2.3K |
| Culture & Entertainment + Fashion & Style | 144 | 28.1K | 2.27% | 17.1K |
| Home & Living | 135 | 8.2K | 2.09% | Not available |
| Beauty & Personal Care | 127 | 11.4K | 1.37% | 5.9K |
| Fashion & Style + Shopping | 113 | 18.7K | 0.72% | 12.2K |
| Culture & Entertainment | 106 | 27.4K | 4.14% | Not available |
| Lifestyle | 101 | 6.1K | 5.37% | Not available |
Beauty & personal care + culture & entertainment + fashion & style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 2,794 | 16.4K | 0.42% | 2.7K |
| Japan | 93 | 29.5K | 5.13% | Not available |
| Thailand | 83 | 42.8K | 6.98% | Not available |
| Mexico | 81 | 19.1K | 0.63% | 4.5K |
| Philippines | 66 | 22.2K | 0.46% | Not available |
| South Korea | 65 | 31.7K | 1.77% | 14.3K |
| United Kingdom | 47 | 23K | 1.54% | Not available |
| Spain | 39 | 42.2K | 1.69% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.