TikTok data benchmark
TikTok creator benchmarks: South Korea beauty & personal care + culture & entertainment + fashion & style
Among 65 eligible public TikTok creator profiles in South Korea tagged Beauty & Personal Care + Culture & Entertainment + Fashion & Style, the median profile has 31,700 followers, 1.77% engagement, and 14,321 average views.
n=65 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 11,100 | 31,700 | 134,900 |
| Engagement rate | 0.42% | 1.77% | 4.90% |
| Average views | 4,222 | 14,321 | 49,990 |
Other categories in South Korea
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 559 | 21.6K | 1.17% | 15.6K |
| Beauty & Personal Care + Shopping | 523 | 13.4K | 0.19% | 3.5K |
| Beauty & Personal Care | 521 | 16.5K | 0.70% | 12.1K |
| Culture & Entertainment + Idols & Fandom | 503 | 28.2K | 16.68% | 47.5K |
| Culture & Entertainment + Fashion & Style | 380 | 36.2K | 2.81% | 35.9K |
| Beauty & Personal Care + Home & Living | 162 | 14.3K | 1.22% | 2.1K |
| Fashion & Style + Shopping | 160 | 14.1K | 0.74% | 16K |
| Culture & Entertainment | 157 | 20.9K | 2.88% | 35.1K |
Beauty & personal care + culture & entertainment + fashion & style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 2,794 | 16.4K | 0.42% | 2.7K |
| Japan | 93 | 29.5K | 5.13% | Not available |
| Thailand | 83 | 42.8K | 6.98% | Not available |
| Mexico | 81 | 19.1K | 0.63% | 4.5K |
| Philippines | 66 | 22.2K | 0.46% | Not available |
| United Kingdom | 47 | 23K | 1.54% | Not available |
| Brazil | 42 | 9.4K | 2.42% | Not available |
| Spain | 39 | 42.2K | 1.69% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.