TikTok data benchmark
TikTok creator benchmarks: Spain beauty (alternate tag) + beauty & personal care
Among 67 eligible public TikTok creator profiles in Spain tagged Beauty (alternate tag) + Beauty & Personal Care, the median profile has 18,000 followers, 1.67% engagement, and 2,178 average views.
n=67 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 7,960 | 18,000 | 41,900 |
| Engagement rate | 0.24% | 1.67% | 9.75% |
| Average views | 731 | 2,178 | 13,053 |
Other categories in Spain
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 287 | 20.1K | 1.38% | 8.4K |
| Fashion & Style + Shopping | 280 | 19.1K | 1.07% | 6.5K |
| Beauty & Personal Care + Shopping | 172 | 12.5K | 0.23% | 2.7K |
| Culture & Entertainment + Fashion & Style | 133 | 22.1K | 1.72% | 11.6K |
| Fashion & Style | 115 | 18.1K | 2.49% | Not available |
| Culture & Entertainment + Sports & Outdoors | 105 | 29.7K | 1.64% | 36.6K |
| Culture & Entertainment + Relationships & Family | 99 | 36.8K | 1.10% | Not available |
| Beauty & Personal Care + Health & Wellness | 93 | 19.3K | 0.13% | 7.5K |
Beauty (alternate tag) + beauty & personal care in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 220 | 14K | 0.23% | 2.6K |
| South Korea | 142 | 17.8K | 0.67% | 5K |
| Vietnam | 137 | 16.1K | 0.79% | 15.7K |
| Indonesia | 127 | 19K | 0.43% | 3.8K |
| Japan | 56 | 25K | 1.17% | 26.8K |
| Thailand | 56 | 84.1K | 0.56% | Not available |
| Italy | 52 | 15.2K | 0.64% | 3.1K |
| Mexico | 44 | 17.3K | 1.92% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.