TikTok data benchmark
TikTok creator benchmarks: Japan beauty (alternate tag) + beauty & personal care
Among 56 eligible public TikTok creator profiles in Japan tagged Beauty (alternate tag) + Beauty & Personal Care, the median profile has 25,000 followers, 1.17% engagement, and 26,764 average views.
n=56 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 13,275 | 25,000 | 63,025 |
| Engagement rate | 0.34% | 1.17% | 4.28% |
| Average views | 7,909 | 26,764 | 107,196 |
Other categories in Japan
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Culture & Entertainment + Fashion & Style | 685 | 32.4K | 6.29% | 64.6K |
| Beauty & Personal Care + Fashion & Style | 629 | 29.2K | 3.46% | 39.7K |
| Culture & Entertainment | 334 | 31.6K | 11.93% | 109K |
| Fashion & Style + Shopping | 331 | 21.9K | 3.18% | 38.5K |
| Culture & Entertainment + Idols & Fandom | 289 | 27.2K | 8.68% | 72.7K |
| Culture & Entertainment + Travel & Tourism | 202 | 23.7K | 7.14% | 47.5K |
| Food & Drink | 196 | 34.4K | 6.64% | 125.3K |
| Culture & Entertainment + Sports & Outdoors | 169 | 22K | 8.53% | Not available |
Beauty (alternate tag) + beauty & personal care in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 220 | 14K | 0.23% | 2.6K |
| South Korea | 142 | 17.8K | 0.67% | 5K |
| Vietnam | 137 | 16.1K | 0.79% | 15.7K |
| Indonesia | 127 | 19K | 0.43% | 3.8K |
| Spain | 67 | 18K | 1.67% | 2.2K |
| Thailand | 56 | 84.1K | 0.56% | Not available |
| Italy | 52 | 15.2K | 0.64% | 3.1K |
| Mexico | 44 | 17.3K | 1.92% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.