TikTok data benchmark
Japan Beauty + Beauty & Personal Care TikTok creator benchmarks
Among 42 eligible public TikTok creator profiles in Japan tagged Beauty + Beauty & Personal Care, the median profile has 18,400 followers, 1.27% engagement, and 48,963 average views.
n=42 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 6,198 | 18,400 | 51,825 |
| Engagement rate | 0.43% | 1.27% | 12.31% |
| Average views | 6,187 | 48,963 | 383,940 |
Other categories in Japan
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Culture & Entertainment + Fashion & Style | 880 | 14.6K | 6.96% | 36.8K |
| Beauty & Personal Care + Fashion & Style | 780 | 14.9K | 4.21% | 31.5K |
| Culture & Entertainment | 431 | 13.1K | 8.94% | 63.5K |
| Fashion & Style + Shopping | 429 | 8.5K | 5.23% | 62.3K |
| Culture & Entertainment + Idols & Fandom | 396 | 11.1K | 8.92% | 33.3K |
| Food & Drink | 275 | 11K | 6.37% | 70.5K |
| Culture & Entertainment + Travel & Tourism | 262 | 9.2K | 5.85% | 34.6K |
| Culture & Entertainment + Sports & Outdoors | 260 | 6.7K | 8.43% | 48.5K |
Beauty + Beauty & Personal Care in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Vietnam | 209 | 5.2K | 2.10% | 15.4K |
| United States | 207 | 6.3K | 0.89% | 2.7K |
| South Korea | 171 | 6.8K | 1.73% | 7.2K |
| Indonesia | 127 | 13.8K | 0.87% | 12.8K |
| Spain | 78 | 6.1K | 3.57% | 29.4K |
| Brazil | 75 | 3.3K | 3.09% | 5.6K |
| Thailand | 52 | 74.1K | 1.54% | 137K |
| Mexico | 47 | 10.9K | 3.61% | 11.8K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.