TikTok data benchmark
TikTok creator benchmarks: Indonesia beauty (alternate tag) + beauty & personal care
Among 127 eligible public TikTok creator profiles in Indonesia tagged Beauty (alternate tag) + Beauty & Personal Care, the median profile has 19,000 followers, 0.43% engagement, and 3,777 average views.
n=127 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 11,600 | 19,000 | 45,450 |
| Engagement rate | 0.11% | 0.43% | 3.02% |
| Average views | 575 | 3,777 | 52,481 |
Other categories in Indonesia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 460 | 16.3K | 0.77% | 5.6K |
| Beauty & Personal Care + Fashion & Style | 406 | 19.9K | 0.91% | 5.4K |
| Beauty (alternate tag) | 279 | 11.7K | 0.49% | 2.8K |
| Fashion & Style + Shopping | 166 | 23.4K | 1.08% | 15.4K |
| Home & Living | 154 | 9.6K | 1.52% | Not available |
| Beauty & Personal Care + Shopping | 141 | 12.7K | 0.49% | 8.6K |
| Food & Drink | 140 | 32K | 5.69% | 69.5K |
| Fashion & Style | 129 | 15.9K | 2.07% | Not available |
Beauty (alternate tag) + beauty & personal care in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 220 | 14K | 0.23% | 2.6K |
| South Korea | 142 | 17.8K | 0.67% | 5K |
| Vietnam | 137 | 16.1K | 0.79% | 15.7K |
| Spain | 67 | 18K | 1.67% | 2.2K |
| Japan | 56 | 25K | 1.17% | 26.8K |
| Thailand | 56 | 84.1K | 0.56% | Not available |
| Italy | 52 | 15.2K | 0.64% | 3.1K |
| Mexico | 44 | 17.3K | 1.92% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.